OK, this is not really expat news but it’s too good a story to miss. Australian airline flight attendants are kicking up a stink over a raunchy ad by the Russian airline Avianova which features bikini clad stewardesses soaping down an aircraft in a frankly provocative manner.
The Flight Attendants Association down under is petitioning the International Transport Federation to put a stop to Avianova-style travel advertising, which they consider to be over-the-top demeaning to women. The basic claim isn't so much an abstract argument about sexism in advertising, although that's definitely included. The real issue is one of potential sexual harassment.
If male passengers are told and shown that female flight attendants are sex objects, as the reasoning goes they're more liable to treat female flight attendants as sex objects. The result is that you have more drunk douchebags grabbing the thighs of more stewardesses in the middle of more flights.
Although they accept that in reality nothing much can be done about the advertising campaign , largely due the to Russian’s typical negative response to complying with outside requests for regulation they still think it is worth bringing the issue to the table. Advertising in Russia is drenched in sex, after all sex sells, and Russia is jam packed with sexy women. If you’ve got it flaunt it – right? That said, even with a libertarian attitude this commercial might be a bit much. Take a look and then comment.
We would love to hear your comments on this article email us at editor@expatdailynews.com
If you liked this article and want to receive an email when new content is posted, simply enter your email address below. You will be asked to confirm your subscription before we send you any notifications. You can opt out of receiving emails from us at any time.
Back to Expat Daily News
Subscribe in a reader
Guess they were OK with the equality in this one:
ReplyDeletehttp://www.youtube.com/watch?v=7-Mq9HAE62Y